SegmentPulse: Customer Demographic Segmentation Pipeline

Overview

### Overview SegmentPulse scans customer databases in Airtable, filters contacts by demographic parameters (gender, age, location), and routes segmented lists into target marketing sheets. ### Workflow Logic - **Database Fetch:** Retrieves customer master records from Airtable. - **Demographic Filter:** Evaluates conditional criteria (e.g. country, age, gender). - **Segment Routing:** Writes filtered customer segments into target campaign tables.

The problem

Marketing teams waste ad budget sending untargeted mass emails to unsegmented customer lists.

The solution

SegmentPulse scans master customer tables in Airtable, filters records by demographics, and organizes targeted campaign lists.

Features

• —Automated master Airtable database scanner
• —Multi-condition demographic filtering (Gender, Country, Age)
• —Targeted marketing list routing & folder distribution
• —Scheduled automatic segment refreshes
• —Clean export for Facebook Custom Audiences & email tools